Marketing budgets are transferred to online marketing following the Coronavirus outbreak\nGiven that companies allocate the largest chunk of their budgets to commercial exhibitions, even a moderate change in preferences can translate into greater investments in web marketing.\nFigures released by data intelligence company PredictHQ indicate that in February alone, coronavirus concerns led to a 500% increase in cancellations and postponements of significant events.\nAssuming that many marketers will have extra free time, especially those who will have to go into isolation at home, they are recommended to use it to review their online marketing strategy and redefine their marketing messages.\nStrengthening your focus on web marketing will allow you to maintain normalcy in these crazy days and will give you a competitive advantage over slowly reacting competitors.\nRecently, I met with a potential client, who expressed great disappointment for the last-minute cancellation of an important fair in 2020 due to the aftermath of the spread of Coronavirus (COVID-19). It would have been the largest fair in the world for its field of activity, it would have been the major industry event that the company planned to attend. Months of preparation and tens of thousands of euros were lost because the panic of the virus led to the decision to cancel at the last minute. The frustrated marketing director said his company had already been notified that another large-scale show, in which they intended to shine, has been postponed for now.\nNot 2008\nI still remember what happened during the financial crisis of 2008, in which most B2B (business-to-business) companies decided to play it safely and reduce their marketing budgets.\nTherefore, I was happy to find out that the company has already adopted a new strategy of moving the funds allocated to participation in exhibitions in order to double the investment in online marketing.\nIf we reflect a little, such a movement makes perfect sense.\nAdded to this is the fact that an increasing number of organizations nowadays are minimizing all face-to-face meetings with the inevitable result that they have to change their digital strategy and turn it into their key source of lead generation.\nLarge organizations such as the World Bank and the International Monetary Fund have already announced that they are giving up all face-to-face meetings and private sector companies are due to follow.\nGiven that companies allocate the largest chunk of their budgets to commercial exhibitions, even a moderate change in preferences can translate into greater investments in web marketing.\nBillions of dollars lost\nFigures released by data information company PredictHQ indicate that in February alone, coronavirus concerns led to a 500% increase in cancellations and postponements of significant events.\nThe company said more than 225 high-impact events were cancelled last month, and the number of events cancelled in March is expected to be significantly higher. The total cost of cancellations is estimated at billions of dollars.\nResearch conducted in 2018 by the Center for Research in Exhibition Industry indicated that B2B marketers attending industry events allocated nearly 40 percent of their budgets to industry exhibitions and shows, nearly five times more than 8 percent spent on online marketing.\nEven if only a small part of the event budgets are transferred to online marketing, this would translate into a massive increase in web marketing.\nOnline marketing\nThe major advantage of digital marketing, besides not requiring face-to-face interactions, is that it can be measurable. Marketers can quite easily get a good picture of the return on their investment expenses (ROI) and whose activities generate the largest number of quality customers and with what expenses.\nAssuming that many marketers will have extra free time, especially those who will have to go into isolation at home, they are recommended to use it to review their online marketing strategy and redefine their marketing messages.\nReview your marketing strategy\nMarketing executives often complain that they don't have time to update their websites because of their overload of work. Well, this is exactly the time to review the corporate website and make sure that your company is up to date. it is well presented.\nThis is also the time to reset goals for your campaigns. marketing and in-depth analysis of the performance of past efforts. A close look will surely indicate that there is a real need to refresh much of the marketing materials produced in the past.\nThis is an excellent opportunity to adjust the following features of your company's visibility and promotion strategy:\nWebsite content - Ensuring that it contains correct marketing messages, with the appropriate call to action( call to action).\nSEO - Checking the organic search rankings of your website web and their optimization for search engines to improve the quality and quantity of your traffic. web\nContent Marketing - Using this opportunity to generate ideas for new blog posts and start writing the next newsletter for your clients\nPress releases and articles - Thinking about topics, you can inform the media and your clients. and writing professional articles\nMarketing Materials - Preparation of presentations, brochures and other marketing materials\nSocial media involvement - Strategizing how you can improve your engagement (involvement) in social media and writing new case studies, White Papers (a guide that addresses various problems of your industry and presents a way to solve them) and professional articles. Increasing the number of webinars held.\nVideo - Storyline for the next video\nStrengthening your focus on web marketing will allow you to maintain normalcy in these crazy days and will give you a competitive advantage over slowly reacting competitors.\nWe hope that the whole crisis will end soon, but no matter how long it takes, the consolidation of your efforts will be successful. Online marketing will reduce your risk and will improve your overall position. investment in online marketingsite promotion during the crisispress releases and advertising articlesseo for web pagesonline marketing strategyonline marketing companies bucharest
